Bombardier (BRP)

[_Project Keywords]

Automotive

Reels

Commercial

Videography

Photography

[_Client]

Bombardier Produits récréatifs (BRP)

[_Credits]

Director of photography

Jay Legault

Producers

Emelie McDonald and Sebastien Furtado

Styliste et maquillage

Samantha Saint Pierre

Editing

Jay Legault

Photographer

Isabella Kara Pietroniro

BRP products experts

Jonathan Asselin Frenette, Eric Trottier and Stéphanie Nantel

Assistant

Isabella Kara Pietroniro

Commercial Photography and Corporate Video

The New Aura team was entrusted with creating a host of informative and technical visual content for BRP’s Ski-Doo, Can-Am and Sea-Doo brand channels on YouTube. This endeavour included informative videos and social media ads for BRP, in addition to commercial photo and video shoots geared at promoting the company’s various products on its e-commerce platform.

Proposal

YouTube Video Series Creation

Working closely with BRP, our team developed all the requested content and brought new ideas to the table. We built on the company’s ideas to launch the Product Series YouTube channel, where viewers can learn more about its recreational vehicle product range. With sets designed to reflect each brand, our promotional and corporate videos for Ski-Doo, Can-Am and Sea-Doo took on a new dimension. We also created a video template that can easily be applied to other BRP products. As a final touch, we shot brand photos while filming video footage to maximize content production time.